While learning about Provocate prior to designing their logo, I could tell right off the bat that they were not the stereotypical think tank. Beyond their dedication to aid local and international organizations and desire to improve the quality of life of people around the world, there was certainly a candid and playfulness atmosphere. It wasn’t long until the mention of flamingos came up and I learned that the flamingo image was significant to the company. This included plastic flamingos showing up at several Provocate events. I decided to design the flamingo logo because of the company’s association with it and because it references the common think tank symbol, the owl.